Sales & Business Intelligence Professional

Driving Revenue Growth Through Data-Driven Intelligence

Hello, I am Md. Imran Hossain. Bridging frontline FMCG sales leadership with modern data analytics. Transforming complex commercial datasets into actionable area expansion and scalable operational profitability.

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10+
Years Sales & Operations
6+
Top-tier Enterprises
100+
BI Reports & Models
100%
KPI Target Governance
Md. Imran Hossain

Md. Imran Hossain

Sales & Business Intelligent

Stack Mastered

Excel, SQL & Power BI

FMCG & Retail

Modern Trade Lead

Executive Profile

Where Commercial Acumen Meets Analytical Precision

A dedicated professional with a demonstrated track record across leading conglomerates, driving revenue, territory distribution, and high-performance commercial pipelines.

Bridging Field Execution with Advanced Analytics

Over the course of a comprehensive career spanning prominent organizations such as Fair Food & Lifestyle, Emami Bangladesh, ShopUp, Japan Tobacco International (JTI), and Abul Khair & Company, I have steered end-to-end sales operations, Modern Trade networks, and logistics ecosystems.

My distinctive competitive advantage lies in the synthesis of ground-level sales intuition and technical business intelligence. By leveraging tools like Power BI, SQL, Python, and Advanced Excel, I build automated performance cockpits, secondary sales reconciliation systems, and inventory forecast algorithms that eliminate operational blindspots.

Full Name

Md. Imran Hossain

Email Address

imranalyst@gmail.com

Location

Dhaka, Gazipur, Mymensingh -Bangladesh

Current Role

Area Manager (Fair Food & Lifestyle)

Business Intelligence & Analytics

Extracting raw SQL data, engineering dimensional models in Power BI, and turning complex metrics into transparent decision boards.

Route-to-Market & Sales Mastery

Extensive expertise in Modern Trade outlets, distributor health, beat planning, and secondary sales throughput across tier-1 FMCG networks.

Operations & Cross-Functional Leadership

Steering regional field forces, streamlining warehouse fulfillment, and aligning sales targets with C-suite P&L objectives.

Skill Inventory

Core Technical & Commercial Competencies

A balanced synthesis of high-end business data engineering and veteran sales management.

Advanced Excel

Financial & Commercial Modeling

  • Power Query, Power Pivot & DAX
  • VBA Automation & Macro Scripting
  • Sensitivity Analysis & What-If Forecasts
Mastery Level 95%

SQL

Relational Databases & ETL

  • PostgreSQL & MS SQL Server
  • Complex Joins, CTEs, Window Functions
  • Pipeline Data Extraction & Sanitization
Mastery Level 90%

Power BI

Interactive BI Cockpits

  • Star Schema Architecture
  • Executive Target vs Actual Dashboards
  • Automated Gateway Service Refreshes
Mastery Level 92%

Python

Analytics & Scripting

  • Pandas & NumPy Data Wrangling
  • Automated CSV/Excel Pipeline Scripts
  • Exploratory Data Analysis (EDA)
Mastery Level 85%

Sales Leadership & Operational Governance Matrix

Retail & Modern Trade Management

Retail and supershop chain negotiations, listing, visibility & stock health.

Distributor Operations

ROI optimization, credit management & territory beat coverage.

Target & KPI Governance

Sales forecasting, daily run rate tracking & incentive structures.

Team Capacity Building

Leading Area Sales Executives, supervisors & on-field forces.

Career Milestones

Professional Journey

Proven history of progressive leadership within national conglomerates and multinational corporations.

Fair Food & Lifestyle Logo

Fair Food & Lifestyle Ltd.

Area Manager
June 2025 – Present

Spearheading regional business operations, distribution networks, and Modern Trade channels. Utilizing Power BI performance dashboards to track daily target vs. achievement, retailer growth, and secondary sales throughput across the area.

P&L Management Area Sales Strategy Business Intelligence
Emami Bangladesh Ltd. Logo

Emami Bangladesh Ltd.

Area Sales Executive
Apr 2024 – May 2025

Managed distribution partners and territory sales forces for leading personal care & FMCG product portfolios. Streamlined secondary sales reporting using Advanced Excel models to enhance stock turnover and route compliance.

FMCG Distribution Distributor Health Secondary Sales
ShopUp Logo

ShopUp

Operations Manager
Mar 2022 – Mar 2024

Supervised high-volume B2B e-commerce supply chain logistics and fulfillment hubs. Implemented SQL analytics and automated tracking sheets to minimize turnaround time, reduce inventory shrinkage, and optimize delivery route logistics.

Hub Operations SQL Data Queries Fulfillment SLA
Japan Tobacco International Logo

Japan Tobacco International (JTI)

Trade Marketing Supervisor
Sep 2020 – Feb 2022

Executed trade marketing strategies, point-of-sale display compliance, and retail merchandising initiatives. Conducted competitive price tracking and retail market audit analytics to drive key brand equity in allocated territories.

Trade Marketing Point of Sale (POSM) Retail Audits
Abul Khair & Company Logo

Abul Khair & Company

Sales Supervisor - Modern Trade
Jul 2019 – Aug 2020

Managed flagship accounts across major supermarket chains (Shwapno, Agora, Meena Bazar, Unimart). Monitored on-shelf availability, brand share of shelf, promotional execution, and payment reconcilement cycles.

Modern Trade Key Accounts Share of Shelf Promotions
Response Limited Logo

Response Limited

Executive - Operation
Jan 2016 – Jun 2019

Managed daily operational coordination, billing processes, and field task allocation. Pioneered tabular inventory logs and order fulfillment registers that reduced discrepancy errors across customer dispatches.

Process Operations Dispatch Coordination Data Logging
Portfolio Showcase

Featured BI & Sales Projects

Sample analytics models and commercial frameworks created to illustrate business data optimization. Readily editable and customizable.

Power BI Dashboard
Power BI & DAX

FMCG Route-to-Market & Sales Intelligence Cockpit

Interactive executive dashboard tracking primary vs. secondary sales variance, distributor stock depletion, and territory sales rep quota attainment.

DAX Star Schema FMCG Sales
SQL Database Engine
SQL & PostgreSQL

Secondary Sales & Inventory ETL Pipeline

Automated relational data pipeline written in SQL to clean, transform, and aggregate daily distributor invoice data across 100+ wholesale hubs.

PostgreSQL Window Functions Inventory SLA
Python Predictive Analytics
Python & Pandas

Retail Outlet Churn & Reorder Prediction

Python analytical framework identifying dormant FMCG retailers and predicting drop-off probability based on historical purchasing intervals.

Python Pandas Churn Model
Excel Commercial Model
Advanced Excel

Modern Trade Key Account Margin & Rebate Model

Dynamic spreadsheet model calculating net realized margin, slotting fee returns, and promotional trade terms across supermarket retail chains.

Financial Model Rebate Matrix Modern Trade
Fulfillment Operations
Operations & BI

Supply Chain Fulfillment SLA & Dispatch Monitor

Real-time tracking application tracking dispatch dwell times, warehouse picking throughput, and on-time in-full (OTIF) fulfillment rates.

OTIF Metric Hub SLA Operations
Predictive Forecasting
Python Analytics

Seasonal Demand & Run-Rate Forecasting

Time-series predictive analysis modeling seasonal FMCG demand surges, festive spikes, and territory reorder triggers.

Time Series Run Rate Forecast
Get In Touch

Let's Connect & Build Great Things

Whether you're looking for executive commercial leadership, sales intelligence consulting, or a collaborative venture, my door is always open.

Direct Email Address

imranalyst@gmail.com

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Base Location

Uttara, Dhaka, Bangladesh

Open to regional & enterprise opportunities

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